As organisations continue to automate their sales and customer service functions in order to reduce costs without damaging the customer experience, chatbots, and other intuitive software programs are becoming more popular.

By now most companies have recognised the value of engaging with their customers through social media platforms like Facebook, Twitter and Instagram, but many business owners fail to take full advantage of this emerging technology.

Bots are computer software programs that use artificial intelligence to take over sales and customer service functions online. Messenger bots are small applications that work inside larger messaging apps like Facebook Messenger, interacting with the customer on behalf of your business.

In a world that is moving faster and faster, customers of today’s companies expect up-to-date and accurate information at all times.