More than ever, companies need to adopt a customer-first approach to their business strategies if they want to stand out from the competition. People want to bond with organisations that deliver a product or service and an experience.
If a business wishes to increase their sales, they need to exceed customer expectations and guarantee customer loyalty. Companies with a customer experience mindset drive 4-8% more revenue than the rest and outperform by nearly 80%!
The first step in customer success is to implement tools that will take your business to the next level, such as chatbots. Chatbots are the best way to provide a seamless customer service experience that will skyrocket your sales.
Below are some steps to multiply your sales using the power of chatbots with Flow XO.
1- Be Available 24/7
More than 50% of customers expect a business to be available 24/7. We live in a fast-paced society, and people value companies that fit in their schedules. Chatbots are the perfect tool for businesses to offer 24/7 quality customer service. It develops your relationships with your customers, as they know they can count on you to provide support and information at any time. With trust and support as your pillars, you will increase your customer satisfaction rate, and people will make sure to come to you for their next purchase.
2- Generate Qualified Leads
Every visitor that comes to your website, app or social media platform is a potential customer – it is an opportunity to generate sales. With a Flow XO bot, you can let your bot clarify and pre-filter customer data while they are on your site. It means the quality of your leads will be much higher and will likely improve the health of your sales pipeline.
3- Up Sell and Cross Sell
Sales go way beyond a simple purchase. Businesses must take their sales strategy to the next level; that’s why up selling and cross selling are so important. Upselling is when a customer makes an additional purchase for any related product or service they have bought or are interested in buying. On the other hand, cross selling is when a customer is offered a complimentary product on top of their purchase.
Chatbots can help you generate up and cross sales through a product selector. The customer can tell the bot what they are looking for, and it will keep giving them purchase options. Giving the customers power of choice leads to more sales and higher customer satisfaction.
4- Personalise Customer Experience
Personalised customer experience means delivering a product or service that meets customers’ individual needs and makes them feel valued.
According to Epsilon, 80% of customers are more likely to purchase when a company provides a personalised experience. With a Flow XO bot you can easily build personalised and powerful conversation flows. Flow XO offers a complete analytics feature that allows businesses to track customer data. This way, chatbots can capture customer information and re-use it later in the conversation to deliver a more entertaining and customised chatbot experience.
5- The Power of Integration
A CRM system is one of the most valuable tools for sales teams, as it converges all relevant data on customers and prospects. Managing sales data can take time regardless of your business size, but chatbots can easily automate and streamline the sales process.
Flow XO has over 100 integrations available to build your chatbot and expand its capabilities, including integrations to leading CRM systems such as Salesforce and Zoho. Some of the tools, like Google Sheets, can even be used for free. You can also integrate a mailing platform, such as Mailchimp, to trigger emails and newsletters and integrate a separate CRM to manage customer data and segmentation.